K. Vanoirbeek
Digitalization Expert
A HubSpot implementation in Belgium typically costs between €3,000 and €12,000 depending on scope and chosen modules. In this article we break down how the price is built up and how to get the most out of your investment.
In short
- An implementation in Belgium typically costs between 3,000 and 12,000 euro, depending on scope and modules.
- The price is driven mainly by data migration, the number of connections and the depth of automation.
- On top of that you pay monthly for the licences themselves, separate from the implementation.
- Having a custom CRM built is almost always more expensive, particularly in maintenance.
A HubSpot implementation in Belgium costs on average between €3,000 and €12,000, depending on the scope and the modules you choose. On top of that comes the monthly HubSpot licence, which ranges from free (Starter) to several hundred euros per month (Professional or Enterprise). This article explains the full cost structure, so you know exactly where you stand before you decide.
What determines the price of a HubSpot implementation?
The implementation price depends on three factors: the number of HubSpot Hubs you activate (CRM, Marketing Hub, Sales Hub, Service Hub), the volume of data that has to be migrated, and the complexity of the automations you want to set up.
- Starter implementation (CRM only, small team, limited data): €2,500 to €4,000
- Standard implementation (CRM + Sales Hub + basic automations): €4,000 to €7,000
- Extended implementation (several Hubs, data migration, custom workflows): €7,000 to €12,000 and up
The implementation price is a one-off cost. The recurring HubSpot licence you pay directly to HubSpot. As a certified HubSpot partner, Datacaps also guides you in choosing the right package, so you neither overpay nor end up short.
What is included in a HubSpot implementation at Datacaps?
An implementation project at Datacaps runs over four weeks and covers everything needed to go from zero to a fully working environment.
- Week 1: intake and strategy. We analyse your sales process, your current tools and your goals.
- Week 2: setup and configuration. Pipeline stages, contact properties, users and permissions are configured.
- Week 3: data migration and automation. Existing contacts, deals and history are moved across, and your workflows go live.
- Week 4: training and go-live. Your team is trained on your own setup and HubSpot goes into full use.
What are the monthly costs of HubSpot?
HubSpot works with a modular structure. You pay per Hub and per number of users. The free version of HubSpot CRM is workable for small teams, but it lacks automation and reporting. For most Belgian SMEs, HubSpot Sales Hub Professional is the right choice.
Tip: always check the current rates at hubspot.com/pricing, because prices are adjusted regularly. As a HubSpot partner we help you make the right choice based on what you actually need.
Is HubSpot cheaper than building your own CRM?
A custom-built CRM quickly costs €30,000 to €150,000 in development, plus maintenance. HubSpot gives you a proven platform with hundreds of features that is updated every month, for a fraction of that price. The implementation cost usually pays for itself within three to six months through time savings and better lead follow-up.
Frequently asked questions
- Can I start with a free HubSpot account? Yes, but for automation and reporting you need at least Starter.
- Do I have to commit to an annual contract? HubSpot offers both monthly and annual subscriptions. Annual subscriptions are cheaper.
- Is the implementation cost deductible as a business expense? Yes, just like any other IT investment.
- What if my team does not use HubSpot? We always include training tailored to your setup, so everyone can work independently from day one.
Want to know what an implementation would cost specifically for your business? Book a no-obligation consultation or take the DigiTest to see where your company stands today.
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