Sales Pipeline: From Zero Visibility to Full Control
The sales team used Outlook, Excel and a shared network drive to track prospects. Deals got lost during holidays, follow-ups were forgotten and management had no visibility into the commercial pipeline.
The challenge
The sales team used Outlook, Excel and a shared network drive to track prospects. Deals got lost during holidays, follow-ups were forgotten and management had no visibility into the commercial pipeline.
Our approach
HubSpot CRM implementation with a custom pipeline for consulting sales, automated follow-up sequences after every touchpoint, behavioural lead scoring and a real-time sales reporting dashboard for management.
The results
- 35% higher lead-to-client conversion in 6 months
- 100% lead follow-up guaranteed, even during holidays
- Sales cycle shortened from 42 to 28 days
- €95,000 in additional revenue booked in the first year
“Before HubSpot we regularly lost deals because nobody knew who had agreed what with whom. Now we have full control and our conversion has visibly improved.”
M.N.
Managing Partner — Consulting and training firm, Antwerp
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