500 Product Descriptions in 3 Weeks with AI
A fast-growing webshop had 500+ products but fewer than 30% had a complete product description. The marketing team needed two part-time employees just to write copy — not scalable with a planned catalogue expansion.
The challenge
A fast-growing webshop had 500+ products but fewer than 30% had a complete product description. The marketing team needed two part-time employees just to write copy — not scalable with a planned catalogue expansion.
Our approach
AI pipeline that automatically generates SEO-optimised product descriptions based on product attributes, specifications and brand information. Includes quality control and a human validation flow for edge cases.
The results
- 92% time savings on content production
- Full catalogue coverage achieved in 3 weeks
- Organic search traffic +34% in 3 months
- Conversion rate improved by 21%
“We went from 30% to 100% product coverage in 3 weeks — something that would otherwise have taken us a year. The quality surprised us.”
S.L.
E-commerce Manager — Online retailer, Belgium
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