Sector

Wholesale & Distribution digitalization

More repeat sales, better margins, and grip on your top customers

Pain points

Challenges in Wholesale & Distribution

Wholesalers and distributors often have hundreds of customers but little structured follow-up. The ERP is full of data — but that data is rarely used to detect commercial opportunities. Customers who haven't ordered in months, missing segmentation, and a sales team without a forecast. Datacaps helps you start the commercial engine. We structure your customer data, connect your ERP to a CRM, and build a forecast dashboard that gives the owner and sales manager daily insight into opportunities and risks. The result: you better leverage your existing customer base, detect winback opportunities, and steer your commercial team on facts rather than gut feeling.

  • Many customers but no structured commercial follow-up

  • Repeat sales untapped — customers who stop are noticed too late

  • No customer segmentation: top customers get the same attention as small buyers

  • ERP data available but not translated into commercial insight

  • Sales team works without pipeline or forecast

Why Datacaps

What we deliver for wholesale & distribution

No generic software. We build solutions that match your sector — connecting existing systems, eliminating manual work and giving you real-time insight.

CRM structure on your customer base

All customers segmented by revenue, frequency, and potential. Your team focuses on the right accounts.

Winback and repeat sales automation

Customers at risk of churning are automatically detected and followed up with targeted communication.

ERP sync to CRM

Order history, revenue, and payment behavior automatically visible per customer in the CRM.

Forecast dashboard

Owner and sales manager see the pipeline, forecast, and commercial KPIs daily.

Targeted commercial campaigns

Custom campaigns per segment: top customers, dormant customers, seasonal buyers.

Proven results

What our clients achieve

+20%

more repeat sales through targeted follow-up

more insight into customer profitability

€ 55,000

additional revenue from winback and upsell

85%

less manual data transfer

How digital is your wholesale & distribution business?

The DigiTest measures your digitalization score in 5 minutes and gives concrete recommendations — completely free.

Frequently asked questions

Can you connect to our existing ERP?+

Yes. We work with the API or export capabilities of your ERP (Exact, SAP, Odoo, AFAS, ...). Most integrations are operational within 2–4 weeks.

What if we don't have a CRM yet?+

Then we implement HubSpot as a starting point. We import your customer base from the ERP and segment immediately.

How long before we see results?+

Winback campaigns and repeat purchase flows are typically live in 6–8 weeks. First results are measurable within the first quarter.

Free, no-obligation 30-minute meeting

Ready to stop manual work?

Schedule a free consultation. We analyse your situation and show concrete savings opportunities — with no obligations.

No obligations · Response within 24 hours · 50+ projects delivered